You must not
be unfamiliar with posters, which play an important role in an advertising
strategy.
Posters
provide a logical and cost-effective way of communicating to a particular
target market. When placed correctly, attractive posters can lure nearby people
into a specific event and alert them of an upcoming product or service. Posters
have the ability to stick in viewers' minds and can be a great tool for small-
to medium-sized businesses to use to increase brand awareness.
However, print
posters are far from a perfect way to communicate a message. They do have a few
of disadvantages just like other advertising media.
Disadvantages
of print posters
² Not good for long messages with a lot
of details;
² Not flexible to make corrections or adaptations;
² It’s difficult to judge how many people
you have reached;
² People have to read your poster to get
message (so make it eye-catching!).
So, a question arises: how can one make
best use of the advantages of posters and bypass the disadvantages. Aha, why
not try transforming print posters into an online version? Online posters truly
discard print posters’ dross and select their essence. In
this post, I will tell you what you can expect from online posters, taking ePosters
created by Flip HTML5 as an example.
Note: Flip HTML5 is a stunning online poster maker, which allows
anyone to create beautiful online posters that are available on every device
and platform.
Advantages of
online posters
² Free of charge - no print and
distribution cost;
² Target group locking - allow to directly communicate with target
audiences via emails;
² Easy to edit - flexible to make adaptations even when published;
² Interactive & impressive - rich media with animation effects to
attract people’s attention;
² Information-rich - with links embedded giving more details;
² Zoom-in - convenient to get a close look;
² SEO-friendly - optimized for search engines;
² Tracking with Google Analytics - allow to know how your online
posters work;
² Social sharing - social media integration to reach more potential
readers;
² Available around the clock - once published, lifetime available.
