You must not be unfamiliar with posters, which play an important role in an advertising strategy.
Posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Posters have the ability to stick in viewers' minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness.
However, print posters are far from a perfect way to communicate a message. They do have a few of disadvantages just like other advertising media.
Disadvantages of print posters
² Not good for long messages with a lot of details;
² Not flexible to make corrections or adaptations;
² It’s difficult to judge how many people you have reached;
² People have to read your poster to get message (so make it eye-catching!).
So, a question arises: how can one make best use of the advantages of posters and bypass the disadvantages. Aha, why not try transforming print posters into an online version? Online posters truly discard print posters’ dross and select their essence. In this post, I will tell you what you can expect from online posters, taking ePosters created by Flip HTML5 as an example.
Note: Flip HTML5 is a stunning online poster maker, which allows anyone to create beautiful online posters that are available on every device and platform.
Advantages of online posters
² Free of charge - no print and distribution cost;
² Target group locking - allow to directly communicate with target audiences via emails;
² Easy to edit - flexible to make adaptations even when published;
² Interactive & impressive - rich media with animation effects to attract people’s attention;
² Information-rich - with links embedded giving more details;
² Zoom-in - convenient to get a close look;
² SEO-friendly - optimized for search engines;
² Tracking with Google Analytics - allow to know how your online posters work;
² Social sharing - social media integration to reach more potential readers;
² Available around the clock - once published, lifetime available.